Influencer Campaign Platforms

Influencer marketing platforms, especially those targeting the 1 BILLION monthly active Instagram users and other social media platforms, have boomed over the last few years. It’s been a race by startups to see who can build the largest database of brands and influencers, have the best features for facilitating collaborations between the two.

Influencer campaign platforms. Over time, the influencer marketing platforms offered additional services to brands, such as relationship management, campaign management, third party analytics, influencer content amplification, and sometimes influencer marketplaces. Here, we list eight of the top influencer marketing software platforms. 5. PulpKey- Influencer Platforms. PulpKey is among the popular influencer marketing platforms in India (based out of India), that helps brands connect with the right influencers from their influencer network. Brands and influencer/talent managers can register on the platform and find creative collaboration opportunities for satisfying mutual goals. 1. DIY Influencer Platforms. These platforms might not do all the work for you, but they certainly optimize steps in the process of creating an influencer gifting campaign. DIYing a whole campaign isn’t easy, but combining the benefits of these platforms and tools makes everything more manageable. Influencer Search Platforms: To make sure your influencer campaign is effective, you need to coordinate all your social media platforms and align your efforts with all your other marketing endeavors, such as events, new blog.

Influencer marketing platforms are a place where influencers and brands can meet each other. Some act like complete intermediaries, helping you interact with and pay the influencer. A few will even let you exchange all the files through the platform, which lets you avoid giving up your email address and other information. What Are Influencer Marketing Platforms? An influencer marketing platform is a service that bridges the gap between content creators and brands. Brands need content creators for marketing purposes and content creators want brands to make money. Influencer marketing platforms bring them together, thus helping everyone involved. The concept is. There are influencer marketing platforms that focus on a particular platform (Instagram, Snapchat, Youtube) however, majority operate across a number of different social channels. Similarly, some influencer marketplaces are known for sourcing influencers in particular areas of the market or verticals whereas others have a wider positioning. More recently influencer platforms have expanded their offerings, to include relationship management, campaign management, influencer marketplaces, third party analytics, and influencer content amplification. Of course, anything that grows organically and without planning can lead to blurred boundaries.

Grapevine. Grapevine is an influencer marketing platform that combines influencer discovery and analytics with campaign strategy and execution to help brands make the most from this profitable type of marketing.. Hypetap. On the Hypetap platform businesses can search through a client-approved influencer list, which have been selected based on demographic, geographic and engagement data. Veloce is an influencer directory focusing on quality rather than quantity. The directory contains 3K+ highly targeted, hand-picked influencers that you can filter by all the world’s countries, 8 niches, 5 social platforms, follower count, and gender. The CastingAsia platform includes influencer discovery and analysis, campaign and content management, and real-time reporting and attribution; and has a database of 170,000 influencers and influencer data points, reaching a total potential audience of over 72 million users across APAC. The initial influencer marketing platforms provided influencer discovery tools. However, the more recent influencer marketing platforms now include relationship management, campaign management, influencer marketplaces, analytics, and influencer content amplification. Influencer marketing can’t be fully automated according to 96% of marketers.

The campaign aim was to spark conversation around embracing grey hair and encouraging women to celebrate it, especially in a world where there is a stigma around going grey and many feel they must cover it up. To do so, creators shared an image of an unbranded billboard at Westfield Shopping Centre, which highlighted the grey-hair stigma. A crucial part of managing your campaign’s effectiveness is tracking each one’s progress. Most influence marketing platforms have a campaign dashboard where you can view each campaign and each influencer’s performance. Replace influencers who don’t perform well. Also, create more campaigns with those that do. Best Influencer Marketing platforms. Here are some of the most popular influencer marketing platforms and software, not sorted in any particular order. 1. Viral Nation. Viral Nation is a global influencer marketing and talent agency. Their influencer talent agency represents top social media influencers on Vine, Instagram, YouTube, Twitter & Snapchat. Like many influencer marketing platforms, FYI is an all-in-one platform designed to provide brands with the analytics they need to track brand partnerships. Grapevine Once a brand has selected which influencers to work with, brands continue to develop the terms and conditions through Grapevine, and finally, track the analytics of the campaign.

Often influencer marketing platforms and influencer marketing agencies are considered the same thing but there are a number of important distinctions between the two. An influencer marketing platform is a technology service that matches brands and with the appropriate influencers on its database. Platforms can offer a wide range of reporting ranging from pulling basic influencer info to generating custom white-labeled campaign reports ready for client presentations. When vetting platforms for reporting capabilities, note whether or not the platform is pulling real insights (i.e. actual impressions vs. estimated) and/or any crucial. Enlarge graphic. Learn about Asia KOL, whose platform is powered by an in-depth influencer ranking system. Learn about 10 other APAC influencer marketing platforms through infographics covering network size, areas of specialisation, active APAC markets, metrics, key clients and more: Share on Facebook Share on Twitter Share on Google+ There are several ways the best social media influencer platforms amplify your ad campaign. This technology service connects brands with content creators. By matching authority figures and brands, these marketing platforms provide quick seamless solutions to grow your audience. As a marketing professional, you understand the.

Peg is one of the best influencer marketing software platforms for performance-driven brands. You can search for ultra-niche influencers on YouTube and Instagram across every category. Filter results by audience demographics, brand affinity, and engagement rates.